Case Study

ElkeMilk

Services
Website
,
Community platform
,
Location

Aalsmeer

Year

2022

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Live site
Introduction

Developing an app that is so unique that no other milk delivery service can copy it.

>1000
scanned bottles
10%
increase in sales
25%
more fans of ElkeMelk
#1
World Dairy Innovation Awards

The challenge

Capturing the uniqueness of ElkeMelk

An app that no other dairy farmer could develop… so it has to be unique, distinctive, and authentic. ElkeMelk has a unique concept: every cow has her own unique milk, pasteurized and bottled within 10 minutes of milking. With more than 110 cows in the barn, how can you keep track of which milk you’ve already tasted? How do you give meaning to this unique experience in a digital world?

Our solution

Technology that connects and heals

An app that uses artificial intelligence technology to identify the specific cow behind each bottle of ElkeMelk. This feature cannot be replicated, as it is what makes the brand unique. The app has since evolved into a community platform that establishes direct contact with milk lovers. It’s great to see that the community behind the brand has already taken the time to leave over 2,000 reviews at the cow-specific level. We are also immensely proud that ElkeMelk has won the World Dairy Innovation Award 2023, thanks in part to the addition of the app to the overall concept.

Code highlighting

"This calculates the frequency with which bottles are scanned in the app. This allows us to see exactly how often a user scans a bottle on average."
Dylan Baars
Harm Koningen
Sales Representative

Interested in starting a project together?
Please contact

Harm Koningen

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