Case study

ElkeMelk

Services
Website
,
Community platform
,
Location

Aalsmeer

Year

2022

Live site
Intro

Creating an app so distinctive that no other milkman can replicate it, featuring an award-winning built-in cow scanner.

>1000
scanned bottles
10%
sales increase
25%
increase in ElkeMelk fans
#1
World Dairy Innovation Awards

The challenge

Encapsulating the distinctiveness of ElkeMelk.

An app that stands unparalleled in the dairy farming industry must be unique, distinctive, and authentic. ElkeMelk's exceptional approach – each cow producing its own distinct milk, pasteurized and bottled within 10 minutes of milking – is a testament to this. With over 110 cows, tracking which milk you've tasted becomes a challenge. The key is to digitally encapsulate this unique experience, giving it significance and accessibility in the digital realm.

Our solution

Technology designed to connect and restore.

An app leveraging artificial intelligence to identify the exact cow associated with each ElkeMelk bottle represents a unique, brand-specific innovation that can't be replicated. This app has evolved into a community platform, fostering direct engagement with milk enthusiasts. It's impressive to see that the brand's community has actively participated, leaving over 2,000 cow-specific reviews. The achievement of ElkeMelk winning the World Dairy Innovation Award 2023, partly attributed to the integration of this app into its concept, is a source of immense pride.

Code highlight

"This function computes the frequency of bottle scans within the app, allowing us to precisely determine the average rate at which a user scans a bottle."
Dylan Baars
Harm Koningen
Sales Representative

Want to start a project together?
Please contact

Harm Koningen

Contact

Floriculture

Communities

Vegetables & Fruit

Media

Trade

Logistics

Automotive

Floriculture

Communities

Vegetables & Fruit

Trade

Logistics

Automotive

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